Bohemian billboard a first for Juicy Couture on Sunset Boulevard
Juicy Couture have always had great advertising campaigns but this new billboard on sunset strip is pushing the companies look and style in ever more exciting directions.
The huge billboard on Sunset Boulevard, Los Angeles was erected on the 31 Jan 2011 and showcases an image form the brand new spring 2011 campaign.
The campaign will make its debut from March 2011 and will be first seen in issues of Harpers Bazaar inStyle and Vogue.
The new campaign embodies the feel of famous Laurel Canyon in LA which was at one time home to Jim Morrison and Joni Mitchell.
The whole piece has a bohemian feel that does indeed remind us of music legends of the past like the Doors.
We think this new campaign is great and really sells Juicy well, we are very much looking forward to the new collection.
What do you guys think?